![]() Work effectively with all Mortar teams to develop copy that clearly meets the given brief and client objectives.Write and edit compelling copy in all forms-from detailed, long-form brochures and topical social content, to digital banners and captivating headlines and taglines.Develop creative concepts for integrated brand initiatives and campaigns that crystallize the strategic marketing decision.You’ll need to know what customer emotions to play into, how to trigger those emotions, and how to bring that to life through words in a way that’s not only new and engaging, but solves our clients’ business objectives. ![]() ![]() You will be responsible for helping us move people through marketing that shapes the intended reaction (we call them A-ha moments) to our clients’ products and services. You’ll work closely with our Executive Creative Director and partner with art directors and designers, as well as our strategy, account, and new business teams. We are looking for a Senior Copywriter/ACD with 360° capabilities: a conceptual thinker and skilled writer who can shift seamlessly between all media: print, digital, outdoor, broadcast/video, experiential, radio, interactive, etc. If you’re a whiz with words (triple alliteration word score) or pictures we’d like to talk to you. And yes, dear readers, although we know that you know that we know there is a difference between the two, confusion about the difference is undeniably rampant.Įxpanding client work and a host of new business wins have created the need for a whole raft of creative talent (raft being the technical term for a group of creatives - like murder of crows). * At Mortar Machine Intelligence means the various flavors of machine learning (ML) and artificial intelligence (AI). But hey, there’s still time.įrom the cloud to advanced hearing loss to empty shopping carts, and eliminating cancer, we’re hoping machine intelligence can continue to make our lives easier and yes, maybe, curb suffering. It’s not quite the mean, machine-driven apocalypse that James Cameron presented in Terminator. Varian goes on to say their breakthrough will “ inspire healthcare professionals worldwide to reimagine cancer care”. Of Sunday’s launch of Ethos ™ therapy, Varian said their innovation “ marks the moment when artificial intelligence and adaptive therapy combine to create the world’s first application of Adaptive Intelligence”. Our most recent project, e-commerce disruptor CommerceIQ is built around using AI to unify Advertising and Sales on. Our friends at global hearing aid giant Phonak (the parent of Mortar’s client Advanced Bionics) built AI into their new Marvel hearing aids, delighting the hard-of-hearing (the sound from the new devices is apparently incredible!) and resulting in a massive spike in earnings(and, of course, exciting implications for Cochlear Implant recipients-but we can’t talk about that yet. (See the Rise Above the Noise video here). We featured ExtraHop’s use of ML to stop threats outside the corporate firewall in their 2019 campaign. Apptio snatched up Cloudability earlier this year. We kicked off 2019 with Cloudability and machine learning (ML) in the cloud. The launch of Varian’s Ethos ™ therapy today marks Mortar’s fifth foray into machine intelligence* this year.
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